Explore our ideas, cases and insights on innovation & go-to-market. Based upon our research, customer projects and experience across different industries. You might encounter something new.
Marketers, connect to your CEO
How B2B Marketers can lift the Curse of Knowledge
Keeping sales from becoming a disabler
How B2B Marketers can lift the Curse of KnowledgeFive steps to ‘Value Proposition’ heaven, a marketing short-story.
Nobody is waiting for your innovation
Wat heeft gesneden brood met bedrijfsgroei te maken?
3 steps to making more money by doing less
3 waves of insight in the role of emotions in B2B sales
All Hail to the Product Manager, our Guardian of Success
Play it again SAM, dancing to the TAM TAM of Finance
Increased student participation for better education outcomes
Customer Experience: How BNP Paribas Fortis missed a Moment of Truth
Should you do what’s best for the company or best for your career?
Who is your customer
Why Cross-Selling doesn't (always) work
Aligning Business Cases
What product comes next?
Defining national Sales & Product Strategies
Harmonize your skills
Should I enter or stay out?