Our consulting covers 3 domains ...

Upstream marketing

Lean Innovation & Product Management
  • Let your organization think Customer Centric.
  • Detecting & Identifying Customer Needs
  • Implementing Lean Innovation
  • Product Strategy
  • Market Sizing
  • Market Entry strategies
  • Customer Experience
  • Customer Journey Design

Internal Marketing

Cooperation of Sales, Marketing & Operations
  • Roles, Responsibilities & Interactions
  • Create common language
  • Process Improvement from Value Discovery to Creation
  • Assessments & Personal Growth Plans
  • Implementing a Marketing Management System
  • Customer Journey Design
  • Product Life Cycle Management

Downstream Marketing

Marketing ROI & Demand Creation
  • Measuring & Optimizing Marketing Return on Investment
  • Marketing Strategy & Execution
  • Go-to-Market Strategy & Execution
  • Pricing Strategy
  • Channel Management
  • Channel Incentive Programs
  • Customer Experience
  • Customer Journey Design
  • Pricing Management

What our customers say

What industries we consult in

High Tech

Daily looking for hte next innovation, high tech is a rapidly evolving industry. Translating complexity in human speak.

Building Industry

Going to market through an army of installers and contractors, poses its specific sets of challenges.

Finance & Insurances

Choosing what combination of factors will make the next killer product.

Pharmacy & Life Sciences

Years and years of research result in the newest products, how to market and route-to-market are the keys to success.

Our Methodology

Listening is central in our approach, we listen to your organization and your customers before we design our approach. Once the design is made, we Listen again to the various stakeholders to make sure we have all angles covered & have the required buy-in.
Then we co-transform. Together with stakeholders, we create the desired state and imbed it in the organization.

Our Methodology

Insights & cases

Marketers, connect to your CEO

Ultimately, in any company, the CEO is responsible for profitable growth. She wants to grow revenue and manage cost, hence creating shareholder value.

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How B2B Marketers can lift the Curse of Knowledge

This might come as somewhat of a surprise, but almost every technological company out there is cursed. Not in a medieval kind of way, although some of you might think that, but in a psychological way.

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Keeping sales from becoming a disabler

Increase value for its customers through bringing more customer centric products in the market

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