Our Client was a leading global supplier of Audio-Visual solutions to a selected number of professional markets. As multiple product managers were using different financial assumptions when preparing business cases, the client was looking for a global financial market model that would serve as a single source of truth for new business cases.
Type of project
Financial Market Sizing.
- No independent market reports were available for this specific market.
- Model needed to encompass the entire globe and needed to facilitate the making of prognoses per country.
- The model needed to be able to forecast the size of the market for a period of 5 years.
- Model needed to be open so new insights could be incorporated with relative ease.
What we did
- Based on a series of expert interviews, a list was created of market drivers.
- Through extensive research, data sources were identified with proxies for the market drivers.
- Various scenarios were built for the model, and stress tested together with the Client’s Market Intelligence team.
- During the final stages of development, model was validated with the various stakeholders across the globe.
- Different Product Management teams were trained in usage of the Market Model.
- The financial Market Model was validated and approved by the various regional product management and sales organizations.
- The Client deployed the model globally as a single source of truth for all business cases.
- Financial uniformity created across business cases across the globe.